Baby Care Product Market by Regional Analysis, Key Players and Forecast 2024
Axiom Market Research & Consulting™ added a “Baby Care Product Market Report, By Product Type, By
Distribution Channel and Geography – Global Market Share, Trend Analysis &
Forecast Up To 2024”. Baby
products are defined as products used for babies between the ages 0 months to 1
year. These products include alarms, car seats, prams, toys, clothes, baby
carriers, clothes and prawns.
Baby Care
Product Market Report Analysis:
The market for baby
products is constantly growing due to the desire to be the perfect mother.
These products are meant to make life easier as a parent and only focused on
babies. Baby care product market is primarily driven by increased, rising
awareness about health and hygiene of babies, disposable income and growing
working women population. Increasing focus of prominent players on specially
designed products, taking into consideration the wellbeing of kids boosted the
demand for baby care products. However, increasing parents concern pertaining
to the presence of harmful chemicals in baby products is hindering the growth
of baby care product market.
Baby Care Product Market Based On Type:
Baby cosmetics & toiletries, baby safety and
convenience products and baby food/formula. The baby cosmetics & toiletries
segment is further bifurcated into baby skin care products (including baby
lotions, creams/moisturizers, talcum powder and baby massage oil), baby hair
care products (including hair oil and baby shampoo & conditioner), baby
bath products (including soaps and bubble bath/shower gel) and diapers
(waterproof nappy/disposable diapers, training nappy and cloth). Baby safety
and convenience product are sub segmented into baby strollers, baby car seats
and others. Baby food/formula is further categorized into baby food and baby
formula. Cosmetics & toiletries accounted for the largest share in 2015
followed by baby food products. This largest share is attributed to increasing
awareness among parents regarding benefits of infant food. Furthermore, in toiletries,
baby diapers hold the largest market share in the baby care product market,
owing to rise in expenditure of healthcare, increasing awareness in personal
hygiene and sanitization and urbanization.
Baby Care Product Market Based on Distribution Channel:
Global baby care product market is categorized into
online distribution channel and offline distribution channel. The online
distribution channel segment is expected to expand at a fast pace during the
forecast period, owing to the rise in adoption of smart phones, internet
services, rise of digital technology and increasing consumers preference for
ordering product through apps or websites, which provide maximum convenience
and transparency. E-commerce platform is growing in many countries, due to the
increase in Internet penetration, boosting the demand for baby care products.
Furthermore, online shopping offers free shipping, home delivery, on-time
delivery, and easy exchange and return. Therefore, consumers prefer the online
buying model over the offline buying model.
Baby Care Product Market by Region:
North America, Europe, Asia Pacific, Latin America, and
Middle East & Africa. North America comprises United States, Canada and
Mexico whereas Europe would primarily cover Germany, France, UK, Italy and Rest
of Europe. The key countries included under Asia Pacific are China, Japan,
India, Australia, and Rest of Asia Pacific. In Latin America, Brazil,
Argentina, and Rest of Latin America are the key countries whereas in Middle
East & Africa, South Africa and Rest of MEA are the key countries covered
in the report. Asia Pacific dominated the global baby care products market and
is anticipated to maintain its leading position during the forecast
period.
Baby Care Product Market by Top Key
Players:
Unilever Plc, Johnson & Johnson, Procter &
Gamble Company, and Kimberly-Clark. In terms of baby food products, Nestle,
Abbott Nutrition, Dabur, and Pristine Organics are leading the market place.
About Axiom MRC:
Axiom Market Research & Consulting™ (also known as Axiom MRC), is a
full-service market research and data analytics firm, driven by a simple aim of
providing key market intelligence to companies to assist them in taking
informed business decisions pertaining to their marketing strategy,
investments, new product launches, market competition, consumer or end users,
social media trends etc.
Media Contact:
Ganesh Sai
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Email: sales@axiommrc.com
Tel: +1(845)875-9786, +44(0) 20 23869707
Tel: +1(845)875-9786, +44(0) 20 23869707
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